Event Mobile App
Event Mobile App
Beyond the RSVP in Event Apps: Helping Users Decide and Stay Engaged
Beyond the RSVP in Event Apps: Helping Users Decide and Stay Engaged
Methods
Methods
Field Research
Affinity Map
Usability Test
Competitor Analysis
Field Research
Affinity Map
Usability Test
Competitor Analysis
My Role
My Role
UX Researcher
Product Designer
Prototype Creator
UX Researcher
Product Designer
Prototype Creator
Duration
Duration
2 Weeks
2 Weeks
1
Introduction
Event Apps Help You Book, But Rarely Help You Belong
Events bring us together but how often do we truly trust event apps to guide us there? After attending dozens, I experienced firsthand the gaps and frustrations these tools leave behind. That insight became the spark for this project.
1
Introduction
Event Apps Help You Book, But Rarely Help You Belong
Events bring us together but how often do we truly trust event apps to guide us there? After attending dozens, I experienced firsthand the gaps and frustrations these tools leave behind. That insight became the spark for this project.
2
Initial Assumptions
Why People Still Doubt Attending an Event?
I started the project with four main assumptions.
2
Initial Assumptions
Why People Still Doubt Attending an Event?
I started the project with four main assumptions.
3
Interview
Low Engagement Limits Event Apps to Basic Info Browsing
Interview with 10 event-seekers exposed how incomplete information and poor community interaction drive disengagement, highlighting the need for a more engaging and all-in-one event experience.
3
Interview
Low Engagement Limits Event Apps to Basic Info Browsing
Interview with 10 event-seekers exposed how incomplete information and poor community interaction drive disengagement, highlighting the need for a more engaging and all-in-one event experience.
4
What Market Tells Us
Competitive Analysis to Validate Assumptions and Reveal Opportunities
Aside from invitations from friends or a quick Google search, these were the go-to apps people relied on when looking for events. I analyzed Facebook, Instagram, Eventbrite, and Meetup to understand how they approach engagement and retention and their strategies revealed critical insights.
4
What Market Tells Us
Competitive Analysis to Validate Assumptions and Reveal Opportunities
Aside from invitations from friends or a quick Google search, these were the go-to apps people relied on when looking for events. I analyzed Facebook, Instagram, Eventbrite, and Meetup to understand how they approach engagement and retention and their strategies revealed critical insights.
5
The One Who Controls Acquisition Wins
Influencers, Big Names, and Friends Drive Event Selection, Not the App Itself!
5
The One Who Controls Acquisition Wins
Influencers, Big Names, and Friends Drive Event Selection, Not the App Itself!
80%
“80% of Gen Z say social media, including influencers, social media posts, viral videos, and searches on TikTok, provides them with the best event recommendations.”
-Eventbrite, 2023
80%
“80% of Gen Z say social media, including influencers, social media posts, viral videos, and searches on TikTok, provides them with the best event recommendations.”
-Eventbrite, 2023
6
Where We Put Our Energy
User Engagement and Smarter Decision-Making
Through analysis and research of existing event platforms, I identified two pillars that keep users connected and confident in their event choices.
6
Where We Put Our Energy
User Engagement and Smarter Decision-Making
Through analysis and research of existing event platforms, I identified two pillars that keep users connected and confident in their event choices.
7
Personas
Designing For Real People, Real Lives
By diving deep into the diverse needs of event-goers, I defined three core personas that guided every design decision: The Event Hunter, The Occasional Joiner, and The Family Seeker. These archetypes became my North Star, ensuring the product speaks to real motivations, behaviors, and pain points.
7
Personas
Designing For Real People, Real Lives
By diving deep into the diverse needs of event-goers, I defined three core personas that guided every design decision: The Event Hunter, The Occasional Joiner, and The Family Seeker. These archetypes became my North Star, ensuring the product speaks to real motivations, behaviors, and pain points.
8
Prioritization Matrix
Design Priorities
Using the effort/impact matrix helped me pinpoint quick wins for immediate improvement and identify high-value features that require more resources.
8
Prioritization Matrix
Design Priorities
Using the effort/impact matrix helped me pinpoint quick wins for immediate improvement and identify high-value features that require more resources.
9
Wireframes
From Research to Reality
Initial digital wireframes translate research insights into designs that encourage greater participation.
9
Wireframes
From Research to Reality
Initial digital wireframes translate research insights into designs that encourage greater participation.
10
Usability Testing & Affinity Map
From Confusion to Clarity: Insights from Usability Testing
By testing a 6-screen prototype with 5 participants and synthesizing results in an affinity map, I identified where users get stuck, which features cause confusion, and how the app can better support seamless event discovery.
10
Usability Testing & Affinity Map
From Confusion to Clarity: Insights from Usability Testing
By testing a 6-screen prototype with 5 participants and synthesizing results in an affinity map, I identified where users get stuck, which features cause confusion, and how the app can better support seamless event discovery.
The usability test interviews revealed recurring patterns in user feedback, which I organized into an affinity map
The usability test interviews revealed recurring patterns in user feedback, which I organized into an affinity map
11
Iteration
Highlighting Usability Confusions
The iterated wireframes refine the initial concepts based on user feedback, addressing usability gaps and enhancing navigation flow for a smoother event discovery and checkout experience.
11
Iteration
Highlighting Usability Confusions
The iterated wireframes refine the initial concepts based on user feedback, addressing usability gaps and enhancing navigation flow for a smoother event discovery and checkout experience.
12
High Fidelity Designs
Events, Elevated
Incorporating user feedback, I refined the design to align with the project’s core goals, ensuring a seamless and engaging event discovery experience.
12
High Fidelity Designs
Events, Elevated
Incorporating user feedback, I refined the design to align with the project’s core goals, ensuring a seamless and engaging event discovery experience.
Refined Features for Clearer, Smarter Event Discovery
Refined Features for Clearer, Smarter Event Discovery
Thorough Organizer Pages for Transparency & Credibility
Thorough Organizer Pages for Transparency & Credibility
Engaging Past Event Experiences
Engaging Past Event Experiences
Seamless & Assured Checkout Flow
Seamless & Assured Checkout Flow
As I Conclude
Social apps excel at driving event interest through influencers, user connections, and visible social proof, features that event apps often lack. If users can’t make an informed decision without leaving the app, the platform loses trust and conversion opportunities. If they’re not engaged before, during, and after an event, they’re less likely to attend, less likely to share, and less likely to return, weakening both user retention and event success rates.
My research revealed that without interactive elements, event apps are mostly used by ticket holders for basic information, not community engagement. By integrating features like event-specific comments, reviews, and organizer ratings, event apps can bridge this gap, fostering trust, relevance, and ongoing user interaction in a dedicated events-only platform. As a next step, I plan to introduce incentives such as cash points for participation to further boost engagement and information sharing.
As I Conclude
Social apps excel at driving event interest through influencers, user connections, and visible social proof, features that event apps often lack. If users can’t make an informed decision without leaving the app, the platform loses trust and conversion opportunities. If they’re not engaged before, during, and after an event, they’re less likely to attend, less likely to share, and less likely to return, weakening both user retention and event success rates.
My research revealed that without interactive elements, event apps are mostly used by ticket holders for basic information, not community engagement. By integrating features like event-specific comments, reviews, and organizer ratings, event apps can bridge this gap, fostering trust, relevance, and ongoing user interaction in a dedicated events-only platform. As a next step, I plan to introduce incentives such as cash points for participation to further boost engagement and information sharing.
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